For 97 years, AVR Swarna Mahal has been a symbol of trust, purity, craftsmanship, and a deep-rooted respect for tradition. Guided by these values, the brand has adorned generations of brides with jewellery that goes beyond ornamentation, becoming a part of their story, their culture, and their most sacred moments.

Sampradhaya is an ode to this enduring legacy. It celebrates the rich and diverse bridal customs of the South — from the regal elegance of the Tamil bride, the intricate grandeur of Telugu jewellery, and the royal grace of the Kannada bride, to the serene beauty of the Kerala Kasauv bride. Each tradition is beautifully interpreted through timeless design.

Inspired by temple architecture and ancient symbolism, every piece in the collection is handcrafted with devotion. Featuring nakshi and filigree work, adorned with kasu, lotus, and peacock motifs, Sampradhaya reflects centuries of artistry passed down through generations of skilled goldsmiths

This is more than a bridal collection — it’s a celebration of identity, culture, and legacy, all brought to life by the craftsmanship and commitment of AVR Swarna Mahal.